Customer Street SEO Articles & Help

So you are looking to find out more about SEO. First of all lets look at how most of the people I know learnt SEO . Most of my friends and including myself decided that we wanted to know how the search engines work and what make them tick in regards to SERPs.

The best way to learn is read constantly, get a small hosting package and get a small website or even a page online. From there you can get to know how copywriting works and also what the search engines look for in terms of your pages getting good results. You can practice with you page titles and also with your meta title and descriptions for each page of your website.

What are Google Sitelinks ?

Sitelinks are basically additional links to your website from the Google results page. These links appear below your main listing and link to some of the key pages of your website. Google’s algorithm will randomly choose the links and the quantity of links it displays.

Here is an example of you search for ‘bbc’ on Google UK.

These sitelinks generally only appear if you search for brandnames rather than services.

Other searches that display sitelinks include

Amazon
Sky News
Warner Brothers
Disney

How do I get Sitelinks ?

I oft en read many articles here at Customer Street and feel I have to share this one I read today that the Axandra weekly search engine facts emailed me:

Google has announced that it has applied for a new patent for its content filtering algorithm . Google as we all know hates scraped content, the reason for that is that the top 10 search results should offer users a choice of different web pages.

The main idea is to not get redundant old content in the SERP’s (search engine results pages). This is great and if this worked well I would be very pleased but there could be several issues. Here are a few that I hope Google can overcome:

I have been away in Krakow with friends over the weekend leaving in charge of the SEO department at Customer Street and realised just how many people round the world have access to the internet. I took an Apple iTouch with me and was supprised that most of the cafe’s have free wifi internet access.

This just shows how important it is to have a website if you own a business. People more and more are using the internet on the move and it is critical to the entire future of your business to get a website that will enhance you customerbase.