Did you know Google wants websites to do well on their search engine and they give advice on how to achieve a good quality site: Take a look at Google webmaster guidelines
This is how Google explains the guidelines:
“Following the guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the “Quality Guidelines,” which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on Google.com or on any of Google’s partner sites”.
Today’s tip is actually the first in a series to get you to stop and think about the value of the content that you create for your Web site.
Create content that serves your customer’s needs FIRST and your own needs second.
Far too often, our focus is so narrowly limited to just our own objectives for a Web page. One powerful tip is to first research the specific needs of yourcustomer (within a niche) and then deliver up high value, based on your researchand give the searcher EXACTLY whatever it is that THEY want, first.
Content is King
You may not realise it but content is KING. When working on your website content remember to “flesh it out” in the re-write process with a few additional synonyms of your focused keyword phrase. You want your article highly focused on your topic, but it should not sound spamy with the same keywords repeatedly used in an un-natural way. Google loves to see synonyms and antonyms and descriptive related text used in your copy so that your content reads well to a human being.
How many of you have an advert in the Yellow Pages or Thompson? Most I would presume. Have you tried Customerstreet ?
Question for you: How do you look for a business? I bet its the internet and not paper directories that we all used to use. Media Advertising is changing, most households have an internet connection or can get access to the internet at work, it is a very quick and efficient way of looking for a business/service/product and you can gather a wealth of knowledge without leaving your seat. Thus said it is important to