Customer Street SEO Articles & Help

For effective search engine marketing, you need more than just top rankings.

Remember to include strong calls to action to compel a response from the reader.

But also remember that people often get accustomed to the same type of terminology if it is repeated over and over again. Practice coming up with new ways to describe a “call to action” so that it still delivers value, but does not get ignored. The same is true when describing a special bonus or a guarantee. Work to make your “calls to action” memorable. Make them stand out on the page.

Did you know Google wants websites to do well on their search engine and they give advice on how to achieve a good quality site: Take a look at Google webmaster guidelines

This is how Google explains the guidelines:

“Following the guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the “Quality Guidelines,” which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on Google.com or on any of Google’s partner sites”.

Today’s tip is actually the first in a series to get you to stop and think about the value of the content that you create for your Web site.

Create content that serves your customer’s needs FIRST and your own needs second.

Far too often, our focus is so narrowly limited to just our own objectives for a Web page. One powerful tip is to first research the specific needs of yourcustomer (within a niche) and then deliver up high value, based on your researchand give the searcher EXACTLY whatever it is that THEY want, first.

Content is King

You may not realise it but content is KING. When working on your website content remember to “flesh it out” in the re-write process with a few additional synonyms of your focused keyword phrase. You want your article highly focused on your topic, but it should not sound spamy with the same keywords repeatedly used in an un-natural way. Google loves to see synonyms and antonyms and descriptive related text used in your copy so that your content reads well to a human being.