Customer Street SEO Articles & Help

Write customer focused content that appeals to your audience

Remember that your Website should be focused on your audience first and appeal specifically to a niche interest. When writing your web copy, you need to dialogue in an appropriate tone and format for the right audience.

Some of the most interesting content will have more appeal if it speaks to your audience in terms like: you can, you might, you will, yours, your and you’re INSTEAD of we, ours, we’re, we will, we can, etc.

This is extremely important when working on sales related copy.

Be sure to include geographical information like your real world address on your pages. Your information should be included in HTML so the spiders can read it. A whole new breed of spiders is looking for area codes, post codes and city names, to assist searchers in finding stores and services near their location.
Doing so will allow you to come up ahead of the competition when someone searches for your business… in Lancaster/Lancashire or a specific geographical region.

When performing SEO - Focus on writing for the human reader first and search engines second. While search engine optimisation is important to your visibility, try writing your content first. Most people don’t write their best content when trying to optimise AND create content at the same time.

Yet we continually see people trying to do this. We teach our PD Customerstreet staff to spend time wisely creating useful content that will be a genuine benefit to their visitors. Once you have written something of genuine value that stands on its own merit, you can go back over the article as a second step and apply some mild optimisation. This is much easier than trying to optimise while creating your content at the same time. Following this simple rule of taking it in 2 phases will help you enormously.

Search for your most important keyword phrase. Carefully study the top 10 results. Which is the best written title? Which is the most captivating?

Which grabs the reader by the throat and makes him or her want to click on the link? Is it the #1 ranked result? Not necessarily, is it? Is it your listing?

If it’s not your SERP’s listing, and especially if you’re having problems with click throughs with this keyword phrase, how can you change your title to make it more intriguing and designed to pull in traffic? We’re talking about click throughs here. You can often beat the top ranked sites if you have a more appealing and captivating title.