Customer Street SEO Articles & Help

Here at Customerstreet we are looking for ways to increase our clients visibility on SERP’s.

We have many Trade Specific Directories that we are looking to overhaul to help get better listings in the search engines. The work has begun and over the forth coming months our clients will notice that they are getting more hits to their company websites due to the fact that our directories are improving their listings on the search engines for over 700 categories that we have in our databases.

Your website should have FOCUS. Your site needs to have a narrow and specific focus. Why is this? Because there are literally millions of websites out there and the visitors you’re lucky enough to attract will only take a few seconds to decide whether they’ll stick around or whether they’ll simply click the back button and continue browsing elsewhere. Within those few seconds, your site needs to communicate exactly what it’s designed to do so the visitor can decide if it meets his or her needs or not.

Marketing Sherpa has recently published a study which resulted in some intriguing results. The key objective of the research was to see whether putting an instruction like “click here” in your link text would make the link more effective—would more people click on it?

You may feel a little uneasy about adding the instruction “click here” to your links—after all, the visitors to your site aren’t complete Internet novices are they? Most people can tell the difference between normal text and links, and so there may be a perception that putting something like “click here” on the link is a little patronizing. Surprisingly however, it works a treat!

While you are increasing your visibility of your newly optimised content, why not also look for ways to increase response from your current traffic too?

One way to increase “business response” with your current traffic is to offer a special promotion. This could be a seasonal promotion (Christmas is on its way), a special offer or a discount on a product featured prominently on your home page. Offer something that is popular at the right price, but don’t offer too many choices.