Customer Street SEO Articles & Help

People Count

People Counts are also known as unique visitors - they only count a person once no matter how many times they visit a site in a given month. People Counts are typically used to determine how popular a site is.

Recommendation: To best understand the popularity of a site, you should consider additional metrics beyond People Counts.

For instance, Site X could drive up its People Count by buying a lot of advertising across the Internet. However, many of these people may leave the site immediately. Use Engagement metrics to understand how much time people spend on a site and how many pages they look at on average during each visit to more fully understand the site’s popularity.

The Keyword Meta Tag argument

There are various Meta tags we use at Customer Street but the keyword Meta tag causes by far the most arguments and disagreements between Webmasters and SEOs. When first conceived, the main function of the keyword Meta tag was to tell the search engines what subject / product / industry your site was orientated around and in the early days of SEO it was one of the key elements to high search engine rankings.

The keyword Meta tag:

<META name="keywords" content="keyword 1, keyword 2, keyword 3, keyword 4, keyword 5">

Site Construction – The Problem

When building a site there are certain SEO fundamentals that web designers often miss. This is understandable as search engines aren’t their specialist area; although many web designers now have a basic knowledge of SEO and know how to build a site that is search engine friendly.

One of the key SEO mistakes which designers miss is the creation of several home pages due to site navigation. The problem occurs due to the way search engines view sites, or more appropriately the way search engines view URLs. You see, although there is only one index (home) page on a server when that page is delivered to the end user it can appear in the address bar in a variety of different ways:

The First Sitemaps

One of the newer additions to the Webmasters artillery, and a staple of Customer Street domains, is the XML sitemap.

The standard visitor sitemap has been around since websites began but only as a tool for site visitors to find the product or page that they are looking for. This is great for the user and it turned out to be great for the search engine spiders too as it gave them a central page from which they could access every URL of a site.