Customer Street SEO Articles & Help

Did you know that if you write your content so that it naturally “reads very well,” you will naturally gain some bonus for having created content of quality.

By this I mean content…that reads well to a human being.

You don’t need to stuff keywords all over the place. Instead, use moderation in everything you do. One of the things you need to understand is that “theme based” search engines like Google, are actually using a measure of artificial intelligence (AI) to measure how well your article “reads” based on all of the overall data that a search engine has gathered concerning a specific topic.

Having high rankings on search engines is a great thing. However, it’s also important that your web pages are displayed with an attractive description in the search results. If the description is not appealing to web surfers then they might not click the link.

How do Google, Yahoo and MSN / Live create the descriptions and snippets that are used in the search results?

How Google creates descriptions and snippets

Google seems to use the description from the meta description tag if you search for a page by its URL, or if the searched keywords do not appear within the found page.

When you are thinking about what type of content to write for new promotional strategies, always remember that the traffic is not the whole solution. With Christmas coming very fast it is the time to consider your strategy.

Remember you must also convert your visitors to buyers. Always watch for ways to work with “emotional content” since most people make their “buying decisions” when they are in an emotional state.

Your promotions and seasonal marketing needs to make the visitor FEEL good. Consider times where the use of humour might be incorporated or perhaps the warm fuzzy feelings produced by the tone of your writing. This is a secret that traditional advertisers have been using for years successfully.