Content is King
You may not realise it but content is KING. When working on your website content remember to “flesh it out” in the re-write process with a few additional synonyms of your focused keyword phrase. You want your article highly focused on your topic, but it should not sound spamy with the same keywords repeatedly used in an un-natural way. Google loves to see synonyms and antonyms and descriptive related text used in your copy so that your content reads well to a human being.