Customer Street SEO Articles & Help

Marketing Sherpa has recently published a study which resulted in some intriguing results. The key objective of the research was to see whether putting an instruction like “click here” in your link text would make the link more effective—would more people click on it?

You may feel a little uneasy about adding the instruction “click here” to your links—after all, the visitors to your site aren’t complete Internet novices are they? Most people can tell the difference between normal text and links, and so there may be a perception that putting something like “click here” on the link is a little patronizing. Surprisingly however, it works a treat!

While you are increasing your visibility of your newly optimised content, why not also look for ways to increase response from your current traffic too?

One way to increase “business response” with your current traffic is to offer a special promotion. This could be a seasonal promotion (Christmas is on its way), a special offer or a discount on a product featured prominently on your home page. Offer something that is popular at the right price, but don’t offer too many choices.

Search for your most important keyword phrase. Carefully study the top 10 results. Which is the best written title? Which is the most captivating?

Which grabs the reader by the throat and makes him or her want to click on the link? Is it the #1 ranked result? Not necessarily, is it? Is it your listing?

If it’s not your SERP’s listing, and especially if you’re having problems with click throughs with this keyword phrase, how can you change your title to make it more intriguing and designed to pull in traffic? We’re talking about click throughs here. You can often beat the top ranked sites if you have a more appealing and captivating title.

If your website does not create a sense of trust in your visitors, all your efforts will be in vain. Your online business will not succeed. That’s the bad news. The good news is that it is very easy to create and build trust in your online visitors. Below, I have listed all the techniques used by the hundreds of websites I have helped launch. If you have additional techniques, please add them to the líst.