Don’t ever give the search engines just one way to find your pages.
Put links to new pages on your site map. If there’s a corresponding page on your site that you can use to link to the new page, do so.
Mention the new page on your blog. Do you have a directory associated with the particular topic dealing with the content of this new page? Add a link on that page. Just make sure that you give the search engines several ways to find the new pages.
Who is your “target audience”? When you write your Web site content, who are you focusing it on?
Have the search engines ever purchased anything from you? Forget the search engines! Focus on your customers!
When you write content, write valuable content focused on your customers. Focus on one topic (keyword phrase) only. Your keyword-containing tags should include that one topic (keyword phrase) only. Everything on the page should be focused on that one topic. Prove to the search engine that your page is about that topic. The page will then be very relevant for the topic. But it be valuable for the customers.
Directory submissions if done right could be a great way to increase the number of links to your website and hence increasing your rankings. One major benefit the directory links provide is that the link would be from a highly relevant category to your site, which now days could be a factor in deciding the theme of your site and helping you rank better for keywords related to that topic.
When doing directory submissions there are several factors to look for in picking the right directories and not wasting your time or money.
Do they have a large exposure on the internet?
Here at Customerstreet we are looking for ways to increase our clients visibility on SERP’s.
We have many Trade Specific Directories that we are looking to overhaul to help get better listings in the search engines. The work has begun and over the forth coming months our clients will notice that they are getting more hits to their company websites due to the fact that our directories are improving their listings on the search engines for over 700 categories that we have in our databases.