Did you know Google wants websites to do well on their search engine and they give advice on how to achieve a good quality site: Take a look at Google webmaster guidelines
This is how Google explains the guidelines:
“Following the guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the “Quality Guidelines,” which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on Google.com or on any of Google’s partner sites”.
Content is King
You may not realise it but content is KING. When working on your website content remember to “flesh it out” in the re-write process with a few additional synonyms of your focused keyword phrase. You want your article highly focused on your topic, but it should not sound spamy with the same keywords repeatedly used in an un-natural way. Google loves to see synonyms and antonyms and descriptive related text used in your copy so that your content reads well to a human being.
Writing META tags correctly is a must if you are looking to get your websites pages to work well on the internet.
Metadata for a website is sought out and stored in a database by a particular type of Internet robot called a meta crawler. Once stored in a database, metadata can be searched for with a search engine. Careful selection of the keywords, description and