Customer Street SEO Articles & Help

Here are five very important things to consider and spend time on when designing a website or giving it an overhaul that the major search engines look at when ranking a website. There are over 200 different signals that Google looks for when ranking a site. I have documented five that need to be followed and mastered to get the most from your site on the SERPs.

Title Tags:

probably provide the biggest time to benefit ratio. While you should consider your title tags carefully, it still doesn’t require a whole lot of time to craft a 65 character title. If you know what the focus of any given page is then you make sure your title contains those “key words” along with other enticing information for the visitor.

< h1 > tag has been brought up at Customerstreet over the last few days. How many per page?

There have been differences of of opinion and hope the following snippet helps:

The heading element briefly describes the subject of the section it introduces. Heading elements go from H1 to H6 with the lower numbered headings being most important. You should only use a single H1 element on each page, and may want to use multiple other heading elements to structure a document.

A H1 element source would look like:

<h1>Your Topic</h1>

Your website should have FOCUS. Your site needs to have a narrow and specific focus. Why is this? Because there are literally millions of websites out there and the visitors you’re lucky enough to attract will only take a few seconds to decide whether they’ll stick around or whether they’ll simply click the back button and continue browsing elsewhere. Within those few seconds, your site needs to communicate exactly what it’s designed to do so the visitor can decide if it meets his or her needs or not.

When performing SEO - Focus on writing for the human reader first and search engines second. While search engine optimisation is important to your visibility, try writing your content first. Most people don’t write their best content when trying to optimise AND create content at the same time.

Yet we continually see people trying to do this. We teach our PD Customerstreet staff to spend time wisely creating useful content that will be a genuine benefit to their visitors. Once you have written something of genuine value that stands on its own merit, you can go back over the article as a second step and apply some mild optimisation. This is much easier than trying to optimise while creating your content at the same time. Following this simple rule of taking it in 2 phases will help you enormously.