Customer Street SEO Articles & Help

While you are increasing your visibility of your newly optimised content, why not also look for ways to increase response from your current traffic too?

One way to increase “business response” with your current traffic is to offer a special promotion. This could be a seasonal promotion (Christmas is on its way), a special offer or a discount on a product featured prominently on your home page. Offer something that is popular at the right price, but don’t offer too many choices.

Write customer focused content that appeals to your audience

Remember that your Website should be focused on your audience first and appeal specifically to a niche interest. When writing your web copy, you need to dialogue in an appropriate tone and format for the right audience.

Some of the most interesting content will have more appeal if it speaks to your audience in terms like: you can, you might, you will, yours, your and you’re INSTEAD of we, ours, we’re, we will, we can, etc.

This is extremely important when working on sales related copy.

Be sure to include geographical information like your real world address on your pages. Your information should be included in HTML so the spiders can read it. A whole new breed of spiders is looking for area codes, post codes and city names, to assist searchers in finding stores and services near their location.
Doing so will allow you to come up ahead of the competition when someone searches for your business… in Lancaster/Lancashire or a specific geographical region.

Search for your most important keyword phrase. Carefully study the top 10 results. Which is the best written title? Which is the most captivating?

Which grabs the reader by the throat and makes him or her want to click on the link? Is it the #1 ranked result? Not necessarily, is it? Is it your listing?

If it’s not your SERP’s listing, and especially if you’re having problems with click throughs with this keyword phrase, how can you change your title to make it more intriguing and designed to pull in traffic? We’re talking about click throughs here. You can often beat the top ranked sites if you have a more appealing and captivating title.