< h1 > tag has been brought up at Customerstreet over the last few days. How many per page?
There have been differences of of opinion and hope the following snippet helps:
The heading element briefly describes the subject of the section it introduces. Heading elements go from H1 to H6 with the lower numbered headings being most important. You should only use a single H1 element on each page, and may want to use multiple other heading elements to structure a document.
A H1 element source would look like:
<h1>Your Topic</h1>
“Content freshness” refers to how often your Website content gets updated. To put it simply, the more often you add new content to your Website, you are feeding your visitors new information.
But you are also feeding the search engines new information.
The effect of updating your content will have an impact on several things such as:
* having more visits from search engine spiders on a regular basis.
* having high quality fresh new content also gets your web pages indexed faster if the robots visit more regularly.
* having a site that is consistently updated on a regular basis has benefits to both visitor behavior and search engine relevancy.
Following on from the article I wrote about: Writing Content Successfully and thought it would be a good idea to get you to remember that there is real value in performing “consistent” updates to your Web site. Adding freshly written, original content on a weekly consistent basis will improve the number of times Google comes to visit and crawl your site.
Content freshness factors are much more effective than many people realise. Take advantage and make the extra effort and you will reap the benefit.
Marketing Sherpa has recently published a study which resulted in some intriguing results. The key objective of the research was to see whether putting an instruction like “click here” in your link text would make the link more effective—would more people click on it?
You may feel a little uneasy about adding the instruction “click here” to your links—after all, the visitors to your site aren’t complete Internet novices are they? Most people can tell the difference between normal text and links, and so there may be a perception that putting something like “click here” on the link is a little patronizing. Surprisingly however, it works a treat!