Customer Street SEO Articles & Help

This article is now defunked as Google has changed its algorithm.

There have been a few articles lately that talk about the fact that UK Google users get different results when having capitalisation in the search term. Personally I do think that this is the case and has been for a while, infact ill prove it.

Google themselves state:

Google searches are NOT case sensitive. All letters, regardless of how you type them, will be understood as lower case. For example, searches for george washington, George Washington, and gEoRgE wAsHiNgToN will all return the same results.

What is LSI?

With all of our Customer Street Industry specific directories we keep LSI in mind. LSI is one of the key aspects which search engines use to judge the topical relevance of your site and site pages. Put simply LSI refers to the inter-relation of text, sentences, paragraphs and documents.

When you write a new document (which is a genuine document and not spam!) you will undoubtedly write it with semantically similar text. To use a simple example; if you write an article about pizza you will most probably use words such as mozzarella, tomato sauce, oregano, Italy etc within the text. These words are all semantically related to the topic of the article – pizza!

The Keyword Meta Tag argument

There are various Meta tags we use at Customer Street but the keyword Meta tag causes by far the most arguments and disagreements between Webmasters and SEOs. When first conceived, the main function of the keyword Meta tag was to tell the search engines what subject / product / industry your site was orientated around and in the early days of SEO it was one of the key elements to high search engine rankings.

The keyword Meta tag:

<META name="keywords" content="keyword 1, keyword 2, keyword 3, keyword 4, keyword 5">

Site Construction – The Problem

When building a site there are certain SEO fundamentals that web designers often miss. This is understandable as search engines aren’t their specialist area; although many web designers now have a basic knowledge of SEO and know how to build a site that is search engine friendly.

One of the key SEO mistakes which designers miss is the creation of several home pages due to site navigation. The problem occurs due to the way search engines view sites, or more appropriately the way search engines view URLs. You see, although there is only one index (home) page on a server when that page is delivered to the end user it can appear in the address bar in a variety of different ways: