Customer Street SEO Articles & Help

Following on from the article I wrote about: Writing Content Successfully and thought it would be a good idea to get you to remember that there is real value in performing “consistent” updates to your Web site. Adding freshly written, original content on a weekly consistent basis will improve the number of times Google comes to visit and crawl your site.

Content freshness factors are much more effective than many people realise. Take advantage and make the extra effort and you will reap the benefit.

When performing SEO - Focus on writing for the human reader first and search engines second. While search engine optimisation is important to your visibility, try writing your content first. Most people don’t write their best content when trying to optimise AND create content at the same time.

Yet we continually see people trying to do this. We teach our PD Customerstreet staff to spend time wisely creating useful content that will be a genuine benefit to their visitors. Once you have written something of genuine value that stands on its own merit, you can go back over the article as a second step and apply some mild optimisation. This is much easier than trying to optimise while creating your content at the same time. Following this simple rule of taking it in 2 phases will help you enormously.