Customer Street SEO Articles & Help

This article is now defunked as Google has changed its algorithm.

There have been a few articles lately that talk about the fact that UK Google users get different results when having capitalisation in the search term. Personally I do think that this is the case and has been for a while, infact ill prove it.

Google themselves state:

Google searches are NOT case sensitive. All letters, regardless of how you type them, will be understood as lower case. For example, searches for george washington, George Washington, and gEoRgE wAsHiNgToN will all return the same results.

What is LSI?

With all of our Customer Street Industry specific directories we keep LSI in mind. LSI is one of the key aspects which search engines use to judge the topical relevance of your site and site pages. Put simply LSI refers to the inter-relation of text, sentences, paragraphs and documents.

When you write a new document (which is a genuine document and not spam!) you will undoubtedly write it with semantically similar text. To use a simple example; if you write an article about pizza you will most probably use words such as mozzarella, tomato sauce, oregano, Italy etc within the text. These words are all semantically related to the topic of the article – pizza!

I oft en read many articles here at Customer Street and feel I have to share this one I read today that the Axandra weekly search engine facts emailed me:

Google has announced that it has applied for a new patent for its content filtering algorithm . Google as we all know hates scraped content, the reason for that is that the top 10 search results should offer users a choice of different web pages.

The main idea is to not get redundant old content in the SERP’s (search engine results pages). This is great and if this worked well I would be very pleased but there could be several issues. Here are a few that I hope Google can overcome:

Acronym Tags can be a great way of adding more keyword density to your pages of your business without the repetition of using the same keywords. It also is important for accessibility too.

What is an acronym?

An acronym is a word formed from the initials of words in a phrase, such as NATO from North Atlantic Treaty Organization or “scuba” from “self-contained underwater breathing apparatus.” It is often used to include abbreviations but abbreviations are not all pronounceable words. “YDC” is an abbreviation, not an acronym.

How do you add an acronym to your website content?

Writing an acronym is very easy. This is how: