Customer Street SEO Articles & Help

A recent study carried out by Hitwise showed that 55% of Google users are male, whereas 58% of MSN users were female. Did you know that paid search listings are most likely to be clicked on my females and organic ads are most likely by males.

Click on Organic Ads Clicked on Paid Ads

Women 56.9% 43.1%

Men 65.4% 34.6%

Google and Yahoo are used mostly by users who are under the age of 34 while MSN is used widely by users who are over 55. Visitors to Google sites are 42% more likely to buy online than the average internet user.

Having high rankings on search engines is a great thing. However, it’s also important that your web pages are displayed with an attractive description in the search results. If the description is not appealing to web surfers then they might not click the link.

How do Google, Yahoo and MSN / Live create the descriptions and snippets that are used in the search results?

How Google creates descriptions and snippets

Google seems to use the description from the meta description tag if you search for a page by its URL, or if the searched keywords do not appear within the found page.

Google has always strived to give the end user the best and most appropriate results for the end user and has managed this very successfully and will continue to do so. Google Analytics was launched to give webmasters the ability to track websites via a small piece of java code that Google will track for you and give you the most accurate stats it can for your websites. Well it has just got better.

You can now track multiple data points in one graph, track downloads, track specific pages and much much more. Google have released this in beta mode for all users, one thing you will need to do is remove the old urchin.js code and replace it with the new ga.js code.

Do you have a site map on your site?

In Google’s Terms of Service, they suggest that you use a site map, so set one up immediately! There are many excellent programs that will create site maps for you. Put a link to your site map on every single page of your site, and link to your other pages using link text that describes those pages.

If you are not sure how to write a XML sitemap, here is a free sitemap tool to do it for you. Just enter your domain name and it will read your site and build the map for you.