Customer Street SEO Articles & Help

What are Google Sitelinks ?

Sitelinks are basically additional links to your website from the Google results page. These links appear below your main listing and link to some of the key pages of your website. Google’s algorithm will randomly choose the links and the quantity of links it displays.

Here is an example of you search for ‘bbc’ on Google UK.

These sitelinks generally only appear if you search for brandnames rather than services.

Other searches that display sitelinks include

Amazon
Sky News
Warner Brothers
Disney

How do I get Sitelinks ?

I oft en read many articles here at Customer Street and feel I have to share this one I read today that the Axandra weekly search engine facts emailed me:

Google has announced that it has applied for a new patent for its content filtering algorithm . Google as we all know hates scraped content, the reason for that is that the top 10 search results should offer users a choice of different web pages.

The main idea is to not get redundant old content in the SERP’s (search engine results pages). This is great and if this worked well I would be very pleased but there could be several issues. Here are a few that I hope Google can overcome:

I today read an article in regard to trying to cheat Google’s penalizing of paid links. As some of you might not be aware, Google does not like paid link campaigns due to the fact that anyone with money can then manipulate there page rank and listings on the SERP’s by buying links from sites that hold weight with Google.

To find out more go to an article I wrote about paid links back in October.Directories that are trusted by Google are not frowned upon by Google for links to client sites. We are one of the small few.

“Yahoo! is seeking to restart merger talks with AOL as a means of defending itself against the $45 billion (£23 billion) hostile bid approach from Microsoft

It is understood that Yahoo! and its team of advisers from Goldman Sachs and Lehman Brothers, the US investment banks, have spent the past week evaluating possible tie-ups with media and technology firms that would save it from being swallowed by Microsoft.”