Customer Street SEO Articles & Help

Did you know Google’s Search Engine Robot is pretty old?
Why do you suppose Google and other search engines, hardly ever update their search engine robots or come introduce newer robots with new functionality?

The reason is simple. The older robots do the job just as well as they always have and that’s because the robot’s job never changes. The robot basically exists to simply capture content and links and return it to the search engine.

You have noticed that your NEW website was in Google yesterday & ranking well & today it’s gone! What happened? There is a very easy explanation for the above phenomena & it’s been referred to as “Everflux”. So what exactly is Everflux? “Everflux” is Google’s attempt to create the most up-to date fresh results.

People Count

People Counts are also known as unique visitors - they only count a person once no matter how many times they visit a site in a given month. People Counts are typically used to determine how popular a site is.

Recommendation: To best understand the popularity of a site, you should consider additional metrics beyond People Counts.

For instance, Site X could drive up its People Count by buying a lot of advertising across the Internet. However, many of these people may leave the site immediately. Use Engagement metrics to understand how much time people spend on a site and how many pages they look at on average during each visit to more fully understand the site’s popularity.

I found this article and had to share it with all who are interested in why your new site or new pages seem to dissapear from the SERPs and then come back again.

I tend to spend a lot of time in various search engine forums and newsgroups answering questions related to search engines. One of the most common questions that seems to come up is along the lines of:

“My site was in Google yesterday and ranking well and today it’s gone! What happened?”

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