Customer Street SEO Articles & Help

EVERY search engines primary goal is to provide the best quality, most relevant search results possible and the way each search engine does this varies considerably. As most of you know Google has successfully established itself as the search engine of choice and one of the key aspects in the way Google’s decides its search results is website cross linking.

What are Google Sitelinks ?

Sitelinks are basically additional links to your website from the Google results page. These links appear below your main listing and link to some of the key pages of your website. Google’s algorithm will randomly choose the links and the quantity of links it displays.

Here is an example of you search for ‘bbc’ on Google UK.

These sitelinks generally only appear if you search for brandnames rather than services.

Other searches that display sitelinks include

Amazon
Sky News
Warner Brothers
Disney

How do I get Sitelinks ?

I oft en read many articles here at Customer Street and feel I have to share this one I read today that the Axandra weekly search engine facts emailed me:

Google has announced that it has applied for a new patent for its content filtering algorithm . Google as we all know hates scraped content, the reason for that is that the top 10 search results should offer users a choice of different web pages.

The main idea is to not get redundant old content in the SERP’s (search engine results pages). This is great and if this worked well I would be very pleased but there could be several issues. Here are a few that I hope Google can overcome: