How many of you have an advert in the Yellow Pages or Thompson? Most I would presume. Have you tried Customerstreet ?
Question for you: How do you look for a business? I bet its the internet and not paper directories that we all used to use. Media Advertising is changing, most households have an internet connection or can get access to the internet at work, it is a very quick and efficient way of looking for a business/service/product and you can gather a wealth of knowledge without leaving your seat. Thus said it is important to