Skip to Main Content


Navigation

SEO Article Categories

Capitalisation of Words

By: Lee Johnson - SEO Manager - CustomerStreet
Comments ( 2)
Jun
11

This article is now defunked as Google has changed its algorithm.

There have been a few articles lately that talk about the fact that UK Google users get different results when having capitalisation in the search term. Personally I do think that this is the case and has been for a while, infact ill prove it.

Google themselves state:

Google searches are NOT case sensitive. All letters, regardless of how you type them, will be understood as lower case. For example, searches for george washington, George Washington, and gEoRgE wAsHiNgToN will all return the same results.

Here is the proof:

  • Try typing in Customer Street - This SEO Blog is currently 13th on google.

Now lets mix it up a little:

  • Type in customer street - We are now 17th.

The proof is in the pudding and the example here just shows what can be done by making changes to the text on your page. To be fair though I do think its a glitch or a trial by Google and will not be like this for long but for all of those who want quick improvements its worth testing on the key terms that you want to be found on for your site and make the nessesary small ammendments to you copy.

If you liked that, then try ...

ITouch gives us ideas
I recently bought an Apple iTouch.

What is the X-Robots-Tag?
Google introduced the new X-Robots-Tag directive in 2007 to allow webmasters to control access to non-web page documents, such as Adobe PDF files, video and audio files.

  • Digg
  • Technorati
  • del.icio.us
  • BlinkList
  • Reddit
  • StumbleUpon
  • Furl
  • YahooMyWeb
1 Star2 Stars3 Stars4 Stars5 Stars
3.61
after 23 Votes
Back to Top

2 Comments

On Fri 29 Feb Alex wrote :

So, what would be the recommendation here? Would it be advisable to try and get as many variations of capitalisation in our keywords and description as well as site content? Or should we just stick to Camel Case, or lower case?

Very interesting article. I did wonder if case actually mattered in a search term as most search convert to lowercase on the backend before the search is taken place. This obviously isn’t always the case

On Fri 29 Feb Lee Johnson - SEO Manager - CustomerStreet wrote :

Good question, to me I would add variations within your copy of each page. Regarding the meta data, it really is a suck it and see question. I will have a look over the weekend and I will add a new comment when I know more. I would say that it would be advisable for now while Google does give ranking differences. Alternating within the content would be an idea.

One more point your question raises is regarding the keyword density, does Google hold weight on each individually ? I think some more testing needs to be done and as I hate not to know ill have a look and get back to everyone here.

Leave a comment

Back to Top

Trade Directories

click on the image to view the trade specific directory;