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You have noticed that your NEW website was in Google yesterday & ranking well & today it’s gone! What happened? There is a very easy explanation for the above phenomena & it’s been referred to as “Everflux”. So what exactly is Everflux? “Everflux” is Google’s attempt to create the most up-to date fresh results.

Google’s Indexing Process

With the current Google system, there can be anywhere from a 2 or 3 week minimum delay for changes to a webpage or site to be reflected in the primary database & up to 6 or even 7 weeks depending on when changes were made to a site. If changes were made in time for the monthly spidering (internet search by Google), those changes would be reflected in a couple of weeks, but if the changes were made after the monthly spidering, then the site would have to wait for the following month’s spidering to be picked up & it would end up taking much longer. The solution:

Google’s ”Freshbot”

Google’s “Freshbot” tends to find sites that have either recently changed or are brand new. The Freshbot is a secondary spider that adds its findings to a temporary database. This temporary database is incorporated into the results returned from the primary (main) database which allows Google to continue its normal update cycle but also return very fresh & up-to-date content. The confusion comes from the fact that the temporary database that is used by the Freshbot is, in effect, rewritten on a daily basis with the results from the latest round of spidering. This means that a page that was in the temporary database on one day may (not will) be completely missing the next. This cycle may until the site is in the main database. This can cause a lot of confusion as a new website could be found one day by the Freshbot & added to the temporary database only to be overwritten & disappear the following day. The same goes for changes to a website that is found by the Freshbot which reverts to the old version within a day or two. This is simply the natural “flux” caused by this temporary database.

What happens now?

The good news is that the websites that are found by Google & then disappear will almost always reappear permanently once the primary spider crawls them & they are added to the main index. So, if this has happened, is happening, or does happen to your website at some point, never fear, it is simply the Google “Everflux” phenomena at work & your site results will settle down in the next few weeks. This all may sound sonewhat familiar to you, Google had something called the Google Sandbox

.

Let me explain what the Google Sandbox is - was?

The Sandbox Effect is a theory used to explain certain behaviours observed with the Google search engine. The Sandbox Effect is the theory that websites with newly-registered domains or domains with frequent ownership or nameserver changes are placed in a sandbox (holding area) in the indexes of Google until it is deemed appropriate before a ranking can commence. Webmasters have claimed that their site will only show for keywords that are not competitive. It appears this effect does not affect new pages unless the domain is in the sandbox. There are many different opinions about it, including the view that the Sandbox Effect doesn’t actually exist and that the search ranking behaviour can be explained as a result of a mathematical algorithm, rather than a decided policy. Those who believe the sandbox exists observe that it can sometimes take up to a year or longer for a website to be promoted from the Google sandbox, while those who do not believe in a sandbox explain this duration as simply the time it takes for Google to calculate PageRank using an “eigenpairs interpretation of nodes”. Regardless of interpretation, it is widely accepted that new Websites and Webpages do wait longer for ranking in Google than other search engines.

Back to Googles Everflux:

Googles Everflux is a similar process but its now a lot quicker to get in the index. I hear some of you say that you have some recent NEW sites that are doing very well on Googles SERP’s, I agree, I have seen many but from what I can gather they have really tightened up on newer sites over the last 6 weeks or so. Following on from Googles latest (googles everflux and the Google Sandbox) we should discuss Googles Supplimental Index.

Googles Supplimental Index

In search engines, a supplemental index is comprised of Web results compiled with fewer restraints on sites than sites that are crawled for a main search engine index. Google is one search engine that uses both a main index and a supplemental index. In some instances restrictions for inclusion in the main index may be ignored allowing your Web site to be crawled by the supplemental index, or the supplemental index crawls those pages that the main index had difficulty with. Web pages that are listed in a supplemental index usually are not returned as results in Web search queries as often as those included by the main search index.

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