Customer Street SEO Articles & Help

Some people here at Customer Street have very small websites but want to be found on the SERP’s (search engine results pages). Many people do not understand that Google and the other search engines work of content to make a decision on how to rank a page - (in fact Google has over 100 parts to its ranking criteria).

What can you do to get good results?

Well let me first start with the basics, Google loads weight on the meta title so this needs to be written well in order for Google to take it into consideration in its ranking algorithm. Here is an example of a very bad example of a title tag:

<title>This is the homepage of ABC Taxis Kent</title>

This would be better:

<title>Taxi hire Kent - ABC Taxis</title>

As you can see the main keyword is at the start of the page.

Head Tags 

The next thing you need to look at is getting a heading 1 (<h1>) or heading 2 (<h2>) tag with the same key term (taxi hire kent)

e.g. 

<h1>Looking to hire a taxi in Kent?</h1>

Ok this is a little different but Google works on semantics, thus “Taxi hire Kent” and “hire a taxi in Kent” are the same to Google. The final basic procedure is to write a minimum of 250 words that discuses your main keyword that you want to be found via the search engines for the page the content is attached.

Dont like displaying lots of content on a page?

Some people do not like to have lots of content on a page so this may be of assistance for you. You can use a java drop down on the page to not display the content unless a link is clicked - see: weddingphotographyswansea.co.uk look at the bottom for the “more info” link. When this link is clicked it displays more text. This has been done on this small site as it would be impossible to add the content to the page as the design will not allow it. 

Here is an example of the code:

<script language=javascript type=’text/javascript’>

<!–

cstring = ‘newresourceextranoted’; cdisplay = cstring.substring(16,17) + cstring.substring(17,18) + cstring.substring(0,1) + cstring.substring(19,20) ;

function closeResources()

{

if (document.getElementById)

{ // DOM3 = ie5, NS6

document.getElementById(’resources’).style.display = cdisplay;

}

else

{

if (document.layers)

{ // Netscape 4

document.resources.display = cdisplay;

}

else

{ // ie 4

document.all.resources.style.display = cdisplay;

}

}

}

function showResources()

{

if (document.getElementById)

{ // DOM3 = ie5, NS6

document.getElementById(’resources’).style.display = ‘block’;

}

else

{

if (document.layers)

{ // Netscape 4

document.resources.display = ‘block’;

}

else

{ // ie 4

document.all.resources.style.display = ‘block’;

}

}

}

–>

     </script>

    <a href=”#resource_info” onClick=”showResources();” title=”more info” class=”moreicon”>More Info</a>

    <div id=”resources” class=”resource_link”><a name=”#resource_info”></a>

      <div align=”left” id=”resource_item1″>

        <h3 class=”resource_title”> — add your title here — </h3>

        <p> — add your text here —</p>

        <div class=”resource_text”>

          <p><a class=”lessicon” href=”#resource_info” onClick=”closeResources();” title=”close info”>Close Info</a></p>

        </div>

      </div>

    </div>

    <script language=javascript type=’text/javascript’>

<!–

closeResources();

–>

</script>

All you need to do is copy and paste this into your page and remember that you need to add your own title and also your extra content.

I would always suggest that you have a good amount of content on each page of a website as “content is king”. Some people may think this is a very sneaky way of adding content to a page but you would be wrong, it is all on-page and Google does recognize it as text its just that you don’t want to display it all on the page unless the reader wants to see more and he/she can by clicking on the more info link. 

This is just a work around that I thought some of you may find interesting, in reality it would be better to have lots of pages on your site that discusses one product or service per page, thus giving you the best chance of getting found on the search engines.