Male and Female users on the search engines

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Male and Female users on the search engines

By: Lee Johnson - SEO Manager - CustomerStreet

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Dec
20

A recent study carried out by Hitwise showed that 55% of Google users are male, whereas 58% of MSN users were female. Did you know that paid search listings are most likely to be clicked on my females and organic ads are most likely by males.

Click on Organic Ads Clicked on Paid Ads

Women 56.9% 43.1%

Men 65.4% 34.6%

Google and Yahoo are used mostly by users who are under the age of 34 while MSN is used widely by users who are over 55. Visitors to Google sites are 42% more likely to buy online than the average internet user.

Google, Yahoo and MSN combined make up 85-90% of all searches made by internet users today.

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Google has always strived to give the end user the best and most appropriate results for the end user and has managed this very successfully and will continue to do so.

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I found this article and had to share it with all who are interested in why your new site or new pages seem to dissapear from the SERPs and then come back again.