Looking for tips on a more usable website below is a list of 12 to consider:
1. On the home page make it clear what the site is all about.
2. Make the purpose of each page obvious.
3. User hierarchical headings to give clear structure to the copy.
4. Make the navigation and links obvious.
5. Use clear unambiguous wording.
6. Make the options and next steps obvious.
7. Remove any wording or imagery that is unnecessary, confusing or distracting.
8. Use consistent conventions throughout.
9. Include site search and a site map.
10. Make information such as contact details, pricing and delivery charges clearly accessible.
11. Make the pages printable by including a cascading style sheet for printing.
12. Don’t allow careless errors to make your site look unprofessional.
Increasing Response Rates
While you are increasing your visibility of your newly optimised content, why not also look for ways to increase response from your current traffic too?
One way to increase "business response" with your current traffic is to offer a special promotion.
Google Declares War On Link Sellers
Yesterday .