Customer Street SEO Articles & Help

As far as web-literate consumers are concerned, internet search engines generally offer the best way to track down a local plumber or find out where the local pet shop is based.

And the dot.com crash did little to dent Wiggly Wigglers’ performance. The company’s turnover has now reached £2.5m. Its customers come from all over the UK, the Irish Republic and Western Europe and has its own group on social networking site Facebook.

In addition, gardening podcasts, featured regularly and downloadable from the website, have boosted the company’s profile with a fan base from the US to New Zealand and China.

“Growing a brand globally has helped sales locally,” Heather observes.

“Communicating with potential influencers is important for every business, even if you are a local fish and chip shop”.

The reason why so many companies are disappointed with their website’s performance is that they have failed to maximise their potential, believes Mr Scargill.

“A website is a passive device,” he says.

…

“Unless you have a well recognised brand name you need to have some way for people to find your site.

“If you haven’t marketed it properly, it’s like taking a bunch of brochures, putting them in a cupboard and then wondering why sales aren’t going up.”

Article snippet taken from news.bbc.co.uk

By Alison Swersky
Business reporter, BBC News

4

after 2 Votes