Descriptions are often overlooked by webmasters, take a look at your pages and see if you can make any amendments to increase the page power on the search engines.
Here at Customer Street we are looking at all our trade specific directories to see if we can see improve our content on our pages and make the Meta data more specific to the pages they are attached. Watch this space for an update.
Compelling Titles and Descriptions
Search for your most important keyword phrases.
Build Legitimate Signals
The key to search engine optimisation is to remember that rankings are always changing, but the more you build up legitimate signals of trust and quality, the more often you will come out on top.