Prepare some new optimisation strategies and marketing campaigns with a seasonal approach, but prepare them well ahead of time so that you can be ranked and visible BEFORE the christmas season arrives.
Allow for a 2 - 3 month window. For example July would be a great time to begin creating some new pages for Halloween. October would be a great time to begin building for Christmas promotions. So dont delay, its time to make the most of the time you have to get the deals and special offers uploaded to you site in time for the search engines to index your pages so you will already be found as the christmas season approaches.
"Do we have google installed on our internet?"
People do search for the strangest things.
Improving Click Through Rates
Search for your most important keyword phrase.