Who is your “target audience”? When you write your Web site content, who are you focusing it on?
Have the search engines ever purchased anything from you? Forget the search engines! Focus on your customers!
When you write content, write valuable content focused on your customers. Focus on one topic (keyword phrase) only. Your keyword-containing tags should include that one topic (keyword phrase) only. Everything on the page should be focused on that one topic. Prove to the search engine that your page is about that topic. The page will then be very relevant for the topic. But it be valuable for the customers.
Don’t ever create a page just for the search engines. The search engines aren’t and probably won’t ever be your customers. Keep your true customers in mind, and give THEM true value throughout your site and in your content.
Convert your visitors to buyers
When you are thinking about what type of content to write for new promotional strategies, always remember that the traffic is not the whole solution.
The Value of Content
Today's tip is actually the first in a series to get you to stop and think about the value of the content that you create for your Web site.