Customer Street SEO Articles & Help

Your website should have FOCUS. Your site needs to have a narrow and specific focus. Why is this? Because there are literally millions of websites out there and the visitors you’re lucky enough to attract will only take a few seconds to decide whether they’ll stick around or whether they’ll simply click the back button and continue browsing elsewhere. Within those few seconds, your site needs to communicate exactly what it’s designed to do so the visitor can decide if it meets his or her needs or not.

One of the best exercises to enhance the focus of your site is to establish a 15 to 25-word positioning statement that guides all your development activity going forward. Think about it like a mission statement. It should articulate exactly what your website does in just 15 to 25 words.

Once you’ve established a positioning statement, you should display it prominently on your homepage. It should be one of the first things visitors see when they land on your website. And as I mentioned above, the same statement should be included in your meta tags as your site description. That way, the search engines know exactly what your site is about at the same time. And if your site shows up in a search results page, that description will show up as part of your listing.

Here at Customerstreet we have focused our Directories to be Trade Specific thus giving us the best chance to generate good quality traffic and making our Premium Listings within the directory very successful for our paid listing customers. If you would like to know more about how to get a Premium Listing for you business website click here to find out more

Our Customerstreet clients have seen a huge increases in quality traffic after being listed in our Trade Specific Directories and also on our main 3 Business directories (More UK , Smile Local and Ufindus).

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