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Writing Content Successfully

By: Lee Johnson - SEO Manager - CustomerStreet
Comments ( 1)
Oct
02

When performing SEO - Focus on writing for the human reader first and search engines second. While search engine optimisation is important to your visibility, try writing your content first. Most people don’t write their best content when trying to optimise AND create content at the same time.

Yet we continually see people trying to do this. We teach our PD Customerstreet staff to spend time wisely creating useful content that will be a genuine benefit to their visitors. Once you have written something of genuine value that stands on its own merit, you can go back over the article as a second step and apply some mild optimisation. This is much easier than trying to optimise while creating your content at the same time. Following this simple rule of taking it in 2 phases will help you enormously.

Always Make your main title of the content (text) contain the main keyword phrase that you would like the page to be found under. Once you have done this ensure the keyword phrase is also in the last sentence of the page. Thus ensuring the page contains the keyword phrase a few times on the page. In the next couple of weeks I will discuss other ways to ensure the content of your pages will help you.

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