Be sure to include geographical information like your real world address on your pages. Your information should be included in HTML so the spiders can read it. A whole new breed of spiders is looking for area codes, post codes and city names, to assist searchers in finding stores and services near their location.
Doing so will allow you to come up ahead of the competition when someone searches for your business… in Lancaster/Lancashire or a specific geographical region.
Christmas is Coming
Prepare some new optimisation strategies and marketing campaigns with a seasonal approach, but prepare them well ahead of time so that you can be ranked and visible BEFORE the christmas season arrives.
Loophole for Paid Links
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