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The Value of Content

By: Lee Johnson - SEO Manager - CustomerStreet
Comments ( 1)
Sep
26

Today’s tip is actually the first in a series to get you to stop and think about the value of the content that you create for your Web site.

Create content that serves your customer’s needs FIRST and your own needs second.

Far too often, our focus is so narrowly limited to just our own objectives for a Web page. One powerful tip is to first research the specific needs of yourcustomer (within a niche) and then deliver up high value, based on your researchand give the searcher EXACTLY whatever it is that THEY want, first.

Think about it - try it out and see what happens when you meet the client’sinterest first, before introducing your own objective.

Does it work? You bet it does.

Related article: Website Writing Content Tips

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Increasing Response Rates
While you are increasing your visibility of your newly optimised content, why not also look for ways to increase response from your current traffic too? One way to increase "business response" with your current traffic is to offer a special promotion.

Compelling Titles and Descriptions
Search for your most important keyword phrases.

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