Did you know Google wants websites to do well on their search engine and they give advice on how to achieve a good quality site: Take a look at Google webmaster guidelines
This is how Google explains the guidelines:
“Following the guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the “Quality Guidelines,” which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on Google.com or on any of Google’s partner sites”.
What the Google Guidelines discuss:
When was the last time YOU reviewed Googles Webmaster Guidelines?
They do add to and update their info regularly so it is worth saving this in your Favourites and going back each month or so or every time you are looking to make changes to your site.
Having started as the new SEO manager for Customerstreet a few weeks ago, I am looking over all the directories and business specific trade portals, also how our clients websites are designed, to make sure they coinsider fully with all the google guidelines thus helping the directories and portals become more effective thus helping all our clients too.
If you have not looked yet take a read now : Google webmaster guidelines Its worth a read.
Loophole for Paid Links
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Google Sitemaps
Do you have a site map on your site?
In Google's Terms of Service, they suggest that you use a site map, so set one up immediately! There are many excellent programs that will create site maps for you.